A general note: the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1. We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]
It’s been 7 weeks since Christopher Robin arrived for the family audience, and THE HOUSE WITH A CLOCK IN ITS WALLS (Universal) took advantage of that drought with a $7.7M opening day according to early numbers at Deadline, which should give it a $24M weekend. House had a moderate production budget and a marketing […]
MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status. Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]
Note: The Father’s Day tide is expected to lift virtually all movie boats on Sunday, and the studios have factored that into their weekend estimates. However, next weekend’s declines may be steeper than usual as a result. OPENINGS: MEN IN BLACK: INTERNATIONAL (Tencent/Columbia/Sony) was the latest big-budget franchise entry to perform dimly, with a […]
OPENINGS: THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference. Similarly to Dolittle (although much more quietly), Call of the Wild was extremely expensive, with $200M+ in production/marketing costs, so a $75M US total won’t get it […]
OPENINGS: Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office. Even with an average $35 ticket price, that’s an impressive achievement, and the international result was even more remarkable at $25.8M. This was the highest-grossing movie […]
OPENINGS: The $9M start for THE MENU (Searchlight/Disney) was below the $10.1M launch of Barbarian–and The Menu cost about $20M more to produce. Combine that with the fact that The Menu is really more of a very dark satire than a horror movie, and its prospects look questionable. The film also opened in 36 […]
OPENINGS: THE LAST VOYAGE OF THE DEMETER (Universal) stirred little interest from critics or audiences, and set sail with a flat $6.5M. It hasn’t yet opened overseas, but will have a difficult time trying to recoup $100M or so in production/marketing costs. The tiny JULES (Bleecker Street) launched for some reason at 780 theaters, […]