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Behind the US/Worldwide Weekend Box Office – 3.18.2018

Posted March 18, 2018 by Mitch Salem

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23.5M US weekend won’t get it very far in recouping $200M+ in production/marketing costs.  Things are better overseas, where Tomb Raider earned […]

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Behind the US/Worldwide Weekend Box Office – 8.5.2018

Posted August 5, 2018 by Mitch Salem

  OPENINGS:  CHRISTOPHER ROBIN (Disney) led the newcomers with $25M (as is always the case with studio estimates that barely exceed a round number, that may decline in finals tomorrow), 16% better than Disney’s debut of Pete’s Dragon in August 2016.  However, the films had different trajectories, with Robin down 9% on Saturday, while Dragon […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Past “Mary Poppins,” “Bumblebee”

Posted December 22, 2018 by Mitch Salem

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

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Behind the US/Worldwide Weekend Box Office – 6.30.2019

Posted June 30, 2019 by Mitch Salem

  OPENINGS:  ANNABELLE COMES HOME (New Line/Warners) had a $20.3M weekend, but it had opened on Wednesday, so its 5-day total was $31.2M.  Even so, its 5 days were lower than the 3-day weekends for Annabelle ($37.1M) and Annabelle: Creation ($35M), and just a bit ahead of the Conjuring spin-off Curse of La Llorona ($26.3M) […]

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Behind the US/Worldwide Weekend Box Office – 3.8.2020

Posted March 8, 2020 by Mitch Salem

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better then the $34.7M launch for last year’s Lego Movie 2, and it’s far off last March’s $55M for How […]

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Behind the US/Worldwide Weekend Box Office – 3.27.2022

Posted March 27, 2022 by Mitch Salem

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise).  Lost City faces little challenge in its target demo for the next month, so it could […]

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Behind the US/Worldwide Weekend Box Office – 12.11.2022

Posted December 11, 2022 by Mitch Salem

  OPENINGS:  The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week.  The closest thing to a wide release in the US was the expansion of SPOILER ALERT (Focus/Universal) to 783 theaters, where it fared badly with $700K, averaging $900 […]

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Behind the US/Worldwide Weekend Box Office – 9.3.2023

Posted September 3, 2023 by Mitch Salem

  OPENINGS:  THE EQUALIZER 3 (Escape Artists/Columbia/Sony) performed both within expectations and at around the same level as its predecessors, with $34.5M for the 3-day weekend compared to $36M for Equalizer 2 and $34M for the first in the franchise.  (The Monday holiday is projected to bring the total to $42M.)  Also like the previous […]

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