OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a response that turned out to be remarkably enthusiastic (88% on Rotten Tomatoes).  The result was a tepid $12M opening, and since […]

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day exclusive theatrical policy, or if Bad Guys will fully be able to take advantage of the lack of family movies in the market until […]

  OPENINGS:  The Gerard Butler vehicle PLANE (Lionsgate) launched with $10M over the 3-day weekend ($11.6M with the Monday holiday), a sturdy number although not up to the $21.4M for Butler’s pre-pandemic Angel Has Fallen.  It hasn’t yet opened overseas. HOUSE PARTY (Warners), originally set for HBO Max, had a mild start with $3.8M ($4.5M […]

  OPENINGS:  THE EXORCIST: BELIEVER (Blumhouse/Morgan Creek/Universal) was at the low end of expectations with $27.2M, and it was also below projections internationally with $17.9M in 52 markets.  It’s hard to tell just what this means in terms of the bottom line, because while a $125M worldwide total wouldn’t look terrible against $30M in production […]

  OPENINGS:  DEADPOOL AND WOLVERINE (Marvel/Disney) landed at the top of sky-high expectations with $205M in the US and $233.3M overseas, the best US (and MCU) start since Spider-Man: No Way Home in 2021, the best worldwide launch since Avatar: The Way of Water in 2022, and by far the biggest opening ever for an […]

>Weekend #15 of 2012 looks like it will be about $105 million for the top 12 films, down 11% from last year’s comparable weekend (dominated by Rio) and about even with the four-year average for this weekend.  After three weeks of blazing box office, The Three Stooges and The Cabin in the Woods should struggle […]

>The complete WEEKEND PREDICTIONS will be posted later this morning.  Until then, an early look.  Contagion should open at #1 with $20.5 million this weekend.  Warrior should open with about $10 million, battling with The Help for second place.  Finally, in the DOA department, Bucky Larson: Born to be a Star (produced by Adam Sandler) […]

Weekend #28 of 2012 looks fairly soft: $159 million for the top 12 films, down 37% from last year’s comparable weekend (the opening of the last Harry Potter — talk about a high bar) and down 23% from the four-year average for the weekend. Opening at around 3,800 theaters, Ice Age: Continental Drift from 20th Century […]