OPENINGS: NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to a family audience. That pushed the weekend to $28M, still not in the top rank of Kevin Hart openings ($34-35M for Get Hard, Ride […]
Based on Friday’s and Saturday’s grosses, weekend #31 of 2014 looks like $173 million for the top 12 films Friday-Sunday, well above our forecast ($150 million) and 33% above the norm for this weekend ($129 million). Opening at 4,080 theaters, Guardians of the Galaxy from Disney and Marvel grossed $37.7 million through Friday and $31.0 million Saturday, […]
OPENINGS: LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Thief had a few weeks ago. In limited release, THE DARK AND THE WICKED (RLJE) opened with $65K at 68 […]
OPENINGS: Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money? That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest. In […]
OPENINGS: At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companion piece to the megabusters, and with that in mind, its opening was fine. Overseas was bigger at $102M, but […]
OPENINGS: There’s no way to spin the $10.5M US opening of Steven Spielberg’s WEST SIDE STORY (20th/Disney), and its even worse $4.4M start in 37 overseas territories (with $2.8M of that from France and the UK), as anything but flat-out bad. Unlike other 2021 musicals like In the Heights ($11.5M opening even with a […]
OPENINGS: There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle. The new entry is considerably more frontloaded than the first, down 22% on Saturday compared to 10%, which may mean a US […]
OPENINGS: Hollywood breathed a collective sign of relief as BAD BOYS: RIDE OR DIE (Columbia/Sony) arrived moderately above expectations with $56M. That was down just 10% from 2019’s Bad Boys For Life (although that film opened on a holiday weekend, totaling $73M in 4 days). Ride or Die faces no direct competition for weeks, […]