Articles

Behind the US/Worldwide Weekend Box Office – 6/5/16

Posted June 5, 2016 by Mitch Salem

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount) opened 46% below the TMNT reboot 2 years ago at $35.3M.  That suggests a $100M US total, and with $250M+ in production/marketing costs, the bulk of that will have to be recovered overseas.  So far, it’s earned $34M in 40 territories, not […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/29/16

Posted May 29, 2016 by Mitch Salem

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day weekend and $80M over 4 days, but Apocalypse dropped 23% from Friday to Saturday, compared to 18% for Future Past, and Apocalypse‘s Saturday […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/22/16

Posted May 22, 2016 by Mitch Salem

  OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has opened in 75 overseas territories that cover about 2/3 of the world (but not yet China) and had a $103.3M weekend.  That’s much lower than […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/15/16

Posted May 15, 2016 by Mitch Salem

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total.  Not that many years ago, that would have seemed like a crazy low number for a thriller starring George […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/8/16

Posted May 8, 2016 by Mitch Salem

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Age Of Ultron (although not quite as good as the 10% for Iron Man 3, 14% for The Avengers […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 5/1/16

Posted May 1, 2016 by Mitch Salem

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of the international terrain (not including China and Russia, among others).  Disney has made it clear that that this is an […]

Full Story »

Articles

Inside the US/Worldwide Weekend Box Office – 4/10/16

Posted April 10, 2016 by Mitch Salem

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes.  Bragging rights are nice, but even if it falls behind on Monday, this is still a win for The […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office – 4/3/16

Posted April 3, 2016 by Mitch Salem

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

Full Story »