April 14, 2013



The burnished Jackie Robinson bio 42 (Warners) continued its winning ways on Saturday, according to preliminary numbers at Deadline, with a solid 22% bump to $11.1M and what should be a $27M weekend.  That’s very strong for a sports movie, and with good word of mouth and an audience that skews old, it should run nicely for the next 2-3 weeks.  SCARY MOVIE 5 (Dimension/Weinstein) had a much smaller $400K bump on Saturday to $5.9M, although frankly the fact that there was any bump at all comes as a surprise given how terrible it is.  If that number holds, it could top $15M for the weekend, still by far the worst result ever for the franchise.

Holdovers performed on Saturday in accordance with their Friday results.  EVIL DEAD (TriStar/Sony/FilmDistrict) will be down around 65% to $9M, with JURASSIC PARK 3D (Universal) down about 55% to $8-9M.  GI JOE: RETALIATION (Paramount/MGM) is down about 50% to $10.5M.  THE CROODS (DreamWorks Animation/20th) and OLYMPUS HAS FALLEN (FilmDistrict) are declining more softly, down 30-35% to $13M and $7M, respectively.  OZ THE GREAT AND POWERFUL (Disney) is down about 45% to $4.5M.

After expanding to 514 theatres, THE PLACE BEYOND THE PINES (Focus/Universal) should have a weekend in the neighborhood of $3.8M, an OK $7500 per-theatre average.  (In comparison, 42 has a $9K average at 3003 theatres.)

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."