December 27, 2011


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Written by: Mitch Salem

>Preliminary numbers from Dec. 26 suggest that while business, as expected, was higher than Christmas Day, momentum may have slowed a bit. Some highlights:

MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount): The Monday bump seems to be around 5-6%, lower than projected yesterday, but still enough to get the picture to $77M to date and a probable $150M+ by January 2, with a chance still of getting to $200M total.

SHERLOCK HOLMES: A GAME OF SHADOWS (Warners): A Monday bump of around 10%, giving the picture $90M and perhaps $150M by the end of the holidays.

ALVIN & THE CHIPMUNKS: CHIPWRECKED (20th): As expected, family movies did exceptionally well on Monday, although the 50% increase looks lower than the 65% projected rise. It could reach $90M by Jan. 2, but will still get nowhere near the other Alvin movies.

THE GIRL WITH THE DRAGON TATTOO (Sony): More or less on target with a 15% Monday bump. But $65M by the end of the holidays and under $100M US total isn’t where this movie was supposed to be.

THE ADVENTURES OF TINTIN (Paramount): Another family movie with a Monday increase (40%) somewhat lower than expected.

WE BOUGHT A ZOO (20th): Oddly, this presumed family drama is playing like the adult pictures–to its disadvantage. It seems to be headed for only a 15% increase on Monday, adding to the woes of its low start.

WAR HORSE (Disney/DreamWorks): Movies opening on Christmas Day get the additional bump of an opening day as well as the holiday, so they tend not to have the Monday increase. War Horse will probably go down a modest 5-10% on Monday, which may leave it around $60M for the holidays. The picture will need some major awards help to keep it in theaters during January and February.

NEW YEAR’S EVE (Warners): With its titular holiday suddenly approaching, the grosses have zoomed, more than tripling on Sunday and up another 20% on Monday. Tick tick tick, though–after December 31, this might as well be on video.

THE DEADLIEST HOUR (Summit): More like the deadliest box-office, as the counter programming ploy goes flat, down 30% from its lousy $3M Sunday.

THE ARTIST (Weinstein): Continues to be extremely underwhelming at the boxoffice for all its acclaim, just about even with Sunday for a $2500 per theatre average.

TINKER TAILOR SOLDIER SPY (Focus): About a 10% Monday bump, with a very nice $6K per theatre.

MY WEEK WITH MARILYN (Weinstein): A decent 15% Monday bump, but still a terrible $500 or so per theatre.

EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners): A very disheartening 40% drop from opening day.

IN THE LAND OF BLOOD AND HONEY (FilmDistrict): Held about even with Sunday, for a so-so $2200 per-theatre average.

– Posted using BlogPress from my iPad

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."