December 26, 2011


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Written by: Mitch Salem

>It was an even merrier Christmas than the studios were anticipating, as most of the holiday openings zoomed up more than 100% from their Saturday grosses, with even more of an increase expected on Monday.

MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount): Still very much at the front of the pack, with a terrific 120% boost from Saturday to $13.6M and an expected 23% more anticipated on Monday. MI4 has a chance of exceeding $200M in total US gross if it holds up like this through New Year’s.

SHERLOCK HOLMES: A GAME OF SHADOWS (Warners): With a huge 148% Sunday increase to $9.6M and 20% more to come, Sherlock 2 probably still can’t match its predecessor, but the race may be closer than seemed likely a few days ago.

WAR HORSE (DreamWorks/Disney): Spielberg’s Oscar hopeful is off to a good, but not spectacular start, with $7.5M expected on each of Sunday and Monday. At that rate, it’ll still fall short of $100M unless the awards race keeps it going.

THE GIRL WITH THE DRAGON TATTOO (Sony): Even with a 120% rise to $5.6M and 18% more anticipated on Monday, Dragon is undeniably underperforming, and one has to wonder where this leaves the other 2 planned films in the trilogy.

ALVIN & THE CHIPMUNKS: CHIPWRECKED (20th): Family movies play out a bit differently over this weekend, and Alvin rose a comparatively low 60% to $4.5M on Sunday, but expects a much higher 65% increase on Monday. In any case, it will still make little more than half of the other pictures in the franchise.

WE BOUGHT A ZOO (20th): Its weak start means that even the 140% increase on Sunday to $4.5M and 30% projected Monday rise leave it a modest performer at best.

THE ADVENTURES OF TINTIN (Paramount): As with Alvin, a relatively low 56% Sunday increase to $3.6M should lead to a much higher 70% rise on Monday. But this very expensive production is doomed to make little impact in the US market, compared to its $240M overseas gross.

THE DARKEST HOUR (Summit): This was anticipated as minor counter programming, but at its current rate ($5.5M in 2 days), the film won’t even pay for its ad campaign.

THE ARTIST (Weinstein): This Oscar hopeful continues to underwhelm at the box-office, as a 76% increase to a $2500 per-theatre average is expected to be followed by another 25% rise.

MY WEEK WITH MARILYN (Weinstein): The increases are a little better (105% + 25%), but the per-theatre figure is a horrid $500-600.

TINKER, TAILOR, SOLDIER, SPY (Focus): Expanded very well to 53 theaters with about $5500 in each per day.

EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners): In only 6 theaters, off to a very solid start with $11K per day in each.

ALBERT NOBBS (Roadside): Not pulling them in to its 2 theaters, with about $4500 per day in each.

IN THE LAND OF BLOOD AND HONEY (FilmDistrict): Even with Angelina Jolie’s name as writer/director, not a big holiday audience for subtitled Bosnian atrocities, as the per-theatre at 3 theaters is about $3K for each day.

– Posted using BlogPress from my iPad

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."