The winning streak is over after four straight up weekends.  Weekend #43 will just about match the multi-year average for this weekend and actually under-perform the same weekend last year.  None of the openers this weekend will make an impact on the box office beyond next week, while Argo continues to quietly pack them in […]

This weekend is on track to be the fifth weekend in a row to be up over the previous years.  None of the openers look like big hits — it’s just that Argo is hanging around very well in its third week and there are more films at or near $10 million this weekend than […]

The Past Week: Total Box Office Volume All films in wide release playing between October 15 and October 21 grossed a decent $158 million, up 4% from the four-year average for the week and up 13% from the same week last year.    The past six weeks are now 4% above the four-year average box […]

Paranormal Activity 4 opened this weekend with $27 million overseas from 33 markets, on its way to an estimated $110 million total overseas and a weak $67 million total domestic (according to ShowbuzzDaily projections).  That would give PA4 a worldwide total of $177 million, tied with PA2 as the lowest in the still-very-profitable franchise. The biggest gainer overseas this […]

The weekend looks like a decent $124 million for the top 12 films, a little softer than it looked yesterday (but still significantly ahead of the comparable weekends the last few years).  Paranormal Activity 4 gets a little weaker each day and now is projected to total $30.2 million in its opening weekend, although don’t be surprised if […]

The fourth up weekend in a row, weekend #42 will be about 19% ahead of the multi-year average for this weekend.  However, Paranormal Activity 4 is on track for an opening weekend way below expectations and easily the softest of the franchise.  The weekend remains relatively strong, however, because of a fairly deep bench of […]

This weekend is on track to be the fourth weekend in a row to be up over the previous years.  Paranormal Activity 4 opens very large but will play out very quickly as the young, horror audience flocks to the first weekend.  Tyler Perry puts down his Madea outfit and his writer-producer-director suit and simply […]

The Past Week: Total Box Office Volume All films in wide release playing between October 8 and October 14 grossed a decent $167 million, up 7% from the four-year average for the week and up 44% from the same week last year.    The past six weeks remain 1% above the four-year average box office […]