SNOW WHITE & THE HUNTSMAN (Universal) had a 5% Friday-to-Saturday bump, according to preliminary numbers at Deadline, which doesn’t say much for its word of mouth (the dreaded Battleship went up 11% on its second day of release). That should still get Snow safely into the mid-$50Ms for the weekend, and now, like most […]
Vulture picked the wrong weekend to predict Universal’s demise. OPENINGS: SNOW WHITE AND THE HUNTSMAN (Universal) had a very good $20.3M Friday, and will do better than $50M for the weekend, successfully selling (male) audiences on the revisionist fairy tale as an epic action movie. All that epic action and spectacular CG came at […]
The 22nd weekend of 2012 is looking like a soft $130 million for the Top 12 films Friday-Sunday, down 15% from this weekend last year. Snow White and the Huntsman is opening much stronger than forecast (and the weekend overall is consequently not quite the disaster we expected), but this is still the third weekend […]
At a cost of $175M (meaning $300M+ with global marketing), SNOW WHITE AND THE HUNTSMAN (Universal) is a long way from profit. But credit the studio with making “Snow White” seem cool enough to garner a solid opening (and credit the studio as well with cannily minimizing expectations, so a solid opening passes for […]
SNOW WHITE AND THE HUNTSMAN: Worth A Ticket – Not a Disneyland Ride Just to be clear, the new SNOW WHITE AND THE HUNTSMAN bears about as much resemblance to this spring’s Mirror Mirror as The Dark Knight did to the 1960s Batman TV series. Sure, there are some familiar aspects–an evil queen […]
Weekend #22 of 2012 looks like it will total about $122 million for the top 12 films, down 21% from last year’s comparable weekend and down 20% from the four-year average for the weekend. That would make it three down weekends (way down) in a row. Opening at an estimated 3,700 theaters, Snow White and […]
Now 21 full weeks into 2012, year-to-date domestic box office is running 15% ahead of last year’s pace. Just two weeks ago, box office was running 21% ahead of 2011. The past week was off a stunning 32% from the same week last year when The Hangover Part II grossed $118 million (Thursday-Sunday, May 26-29), Pirates of the Caribbean: On […]
Memorial Day weekend pushed Team Metcalf’s front-loaded slate to $682 million through Monday in the second annual ShowbuzzDaily Summer Movie Fantasy Draft, with only two significant films left to open on his slate: Prometheus (#8 pick overall) and Madagascar 3 (#11), both opening June 8. Team Weil totals $47 million so far (with Battleship his lone film to have opened). Weil’s […]