June 2, 2012



At a cost of $175M (meaning $300M+ with global marketing), SNOW WHITE AND THE HUNTSMAN (Universal) is a long way from profit.  But credit the studio with making “Snow White” seem cool enough to garner a solid opening (and credit the studio as well with cannily minimizing expectations, so a solid opening passes for a triumphant one).  According to preliminary numbers at Deadline, Snow is headed to a $21M Friday, which should mean an opening weekend in the $50-55M range.  Despite the fairy tale genre, its dark tone puts it in direct competition with next week’s Prometheus, so we’ll see how well it holds up.

Holdovers are going to suffer this weekend in comparison to last week’s holiday Sunday.  MEN IN BLACK 3 (Sony) fell a little over 50% on Friday, and while normally the Friday decline moderates over the course of the weekend, here that will probably mean a fall to $25-28M for Friday-Sunday, putting it on track for a $150M US total.  The overseas numbers will be critical to the future color of the movie’s ink.

THE AVENGERS (Disney) should continue to hold wonderfully, down less than 50% and topping The Dark Knight as the #3 film in US history.  BATTLESHIP (Universal), THE DICTATOR (Paramount), WHAT TO EXPECT WHEN YOU’RE EXPECTING (Lionsgate) and THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight) should all be heading to $5M weekends, but the latter is in less than half as many theatres as the other 3, so it’s far more impressive.  Incredibly, despite losing another 30% of its theatres, THE HUNGER GAMES (Lionsgate), in its 11th weekend, is down less than 10% from last Friday, and should hit $400M by next weekend.


Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."