DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 opening.  But things went in the other direction, and its current $31.5M estimate doesn’t even put it in the month’s Top 20.  […]

NBC crashed back into fourth place, after last week’s dream-like two-hour Voice episode.  This week the regular schedule came back with one change — the return of Whitney in place of the dismal Animal Practice (ratings are still almost as bad at 8 pm and see Mitch Salem’s review here).  Chicago Fire also came crashing back to reality — last […]

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

Based on Friday’s grosses, Weekend #47 is now on pace to exceed the multi-year average for this weekend by over 20% — a much stronger pace than the Wednesday-Thursday pre-weekend box office suggested.   Rise of the Guardians from Paramount/ DreamWorks opened with $8.6 million Wednesday-Thursday and added $9.3 million Friday, putting it on pace for […]

> Based on Friday’s numbers, Hop is blowing past the ShowbuzzDaily Forecast, according to preliminary weekend estimates.  While not quite the $56 million opening for Despicable Me and certainly not the shocking opening of Fast & Furious, the sighs of relief and muted cheers can be heard from Universal City.  Source Code is coming in a tick below Forecast, while Insidous […]

  Those waiting for Marvel to stumble will have to go on waiting.  Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor.  Opening day was up 44% from the start of Thor:  The […]

Based on Friday’s grosses, weekend #12 of 2015 looks like $119 million for the top 12 films Friday-Sunday, below the norms for this weekend.   Opening at 3,875 theaters Friday, Insurgent from Lionsgate/Summit is on track for a $50.1 million opening three-day weekend (somewhat below our $59.0 million ShowBuzzDaily forecast earlier this week). The film is pacing toward $12,900 per […]