Crossover episodes for sweeps are as old as the hills, but they still work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 0.8, and NBC’s BREEDERS CUP coverage adjusted to 0.2.  In addition, DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were at 0.55/0.26 (with COLLEGE GAMEDAY at 0.52), […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS, aided by an NBA PLAYOFFS lead-in, jumped two-tenths to 0.72.  A 3-hour AMERICAN IDOL dipped 0.03 to 0.70. CBS:  60 MINUTES fell 0.36 from last week’s Masters-boosted score to 0.55.  THE EQUALIZER gained 0.03 to 0.56, NCIS: LA rose 0.13 to 0.57, and SWAT was up 0.04 […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]

> It was a sleepy first Friday for premiere week. CBS:  The network’s marketing team doesn’t have all that much to boast about this week:  2 Broke Girls had a monster opening, but that was because of its even more monstrous 2 1/2 Men lead-in, and now A GIFTED MAN follows Unforgettable and Person of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

      THE AVENGERS:  Simply spectacular.  The 50% drop in Weekend 2 ripped past the $75M record to an amazing $103M.  The level of the weekly decline isn’t unprecedented (Avatar dropped an insane 2%, Shrek 2 33%, the original Spider-Man 38%, Alice In Wonderland and Toy Story 3 46% each), but it’s better than […]

  BROADCAST FINALS ABC:  SHARK TANK fell 0.15 to 0.60, and 20/20 was down 0.16 to 0.54. CBS:  UNDERCOVER BOSS gained 0.05 to 0.54, MAGNUM PI edged up 0.02 to 0.50, and BLUE BLOODS was up 0.03 to 0.48. NBC:  THE WALL was at 0.45, followed by DATELINE at 0.45. FOX:  WWE SMACKDOWN slipped 0.02 […]