DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  BROADCAST FINALS ABC:  BACHELOR IN PARADISE dropped 0.09 to 0.49, and THE GOOD DOCTOR was down 0.04 to 0.29. CBS:  Reruns at 0.33/0.24/0.21/0.22. NBC:  THE VOICE ticked up to 0.61, and QUANTUM LEAP held at 0.33. FOX:  Reruns at 0.33/0.23. CW:  Reruns at 0.11/0.08. TELEMUNDO:  EXATLON fell 0.07 to 0.17, REINA DEL SUR lost […]

        NETWORK REPORT: ABC:  It was a good night for AMERICAN HOUSEWIFE, up 0.2 from last week to 1.1.  In addition, MODERN FAMILY gained 0.1 to 1.3.  THE GOLDBERGS (1.2) was steady.  However, ALEX INC (0.7) and DESIGNATED SURVIVOR (0.5) were each down 0.1. CBS:  SURVIVOR (1.5), SEAL TEAM (0.9) and CODE […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  In the worst possible way, there’s no longer any doubt about DOUBT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> A bad night at the Eye. CBS:  It’s lucky for CBS that one of its May Sweeps Sundays will be filled by the Survivor season finale, because the regular line-up is falling apart.  For no clear reason, the season’s penultimate AMAZING RACE took a 0.4 hit from last week, tying its season low 2.2.  […]

  THE BACHELOR remained viewers’ suitor of choice. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  FOX:  The debut of FOX’s regular Friday night line-up didn’t go very well.  The costs of a Friday move were high for BONES, which plunged 0.8 from this past Monday to a new low 1.2, also down 0.3 from last week’s MasterChef Jr in that slot.  It was only able to edge past NBC […]