Preliminary numbers at Deadline give the Valentine’s Day boxoffice edge to, appropriately enough, the Nicholas Sparks sudsfest SAFE HAVEN (Relativity), probably at the expense of many unwilling spouses and significant others.  The soap is reported to have taken in around $10M for the day.  It will probably fall as the weekend shifts from Valentine’s […]

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking its marketing expenses and distribution fees off the top, there won’t be much profit for financiers Emmett-Furia […]

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their Friday openings.  So MONSTERS UNIVERSITY (Disney/Pixar) is likely headed to a $75-78M weekend after a $30.5M Friday, slightly less than anticipated.  That’s still Pixar’s 2d-best opening ever (behind […]

  The hills were not alive last night. NBC:  The night before Thanksgiving is traditionally an extremely slow one for TV viewing, and networks don’t typically air hour-long infomercials for their own upcoming programming, so it’s certainly premature for NBC to panic about the 1.0 for last night’s THE MAKING OF “THE SOUND OF MUSIC […]

World Series Game 7 last night ended up with 40 million persons 2+ in an average minute and a stellar 12.6 P18-49 demographic rating, versus around 24 million P2+ and a 7 P18-49 demo rating for the last two Game 7 telecasts (in 2011 and 2014).   The Game 7 audience peaked in the 11:30-11:45 […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]

  In a 3-way battle of marquee unscripted shows, the senior member of the club took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

        NETWORK FINALS:  THE VOICE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart         CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.90/0.81/0.70, compared to last week’s 0.79/0.73/0.64.  On VH1, LOVE & HIP-HOP lost 0.07 to 0.68, and TI & TINY was up […]