The season continued settling downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  OPENINGS:  THE PURGE (Universal) will be instantly profitable by the end of its high $30Ms weekend, and while a great deal of that is due to the $3M production budget, a US marketing spend of only $20M (less than half the normal big-studio amount) is a big help.  The key:  minimal expensive TV advertising.  […]

        NETWORK FINALS:  After timezone adjustment, FOX’s coverage of the US OPEN fell to 0.9 in final numbers.  The only other change from Sunday prelims was a 0.1 drop for the rerun of MADAM SECRETARY.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is still down -1% from last year and now +2% above the average for this point the past four years ($9.518 billion).  Over the same period, Hollywood films have grossed […]

Full demo numbers for Sunday’s premiere of  Aaron Sorkin’s opus THE NEWSROOM on HBO won’t be available until tomorrow, but we do know that the initial 9PM telecast was watched by 2.1 million people (with an extra 600,000 watching late-night repeat airings).  As usual with mid-level ratings, they can be cut several ways. The good:  […]

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good for an action movie, and is projecting a reasonable (given the holiday) 21% drop on Sunday.  It should get to […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 0.6, and FOX’s game to 1.6.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were at 0.81/0.48/0.44.  A&E’s LIVE PD grew by a tenth to 0.61.  Hallmark’s movie CHRISTMAS IN ROME was at […]

  Audiences to Hollywood:  Happy New Year!  And… what have you done for us lately?  2013 turned out to be a terrific year for high-quality movies, with so many good films and performances that some will inevitably be squeezed out of the Oscar race.  But that was so last year.  What does 2014 have in […]