Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]

  OPENINGS:  WONDER WOMAN (RatPac/Wanda/Ten Cent/DC/Warners) is a big win with $100.5M in the US, and for the DC franchise, the 93% at Rotten Tomatoes may be almost as important a number.  It’s also worth noting that unusually, Warners has conservatively estimated Sunday with a 28% drop (by comparison, Guardians Vol 2, arguably with less […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  We don’t know how many people actually watch HOUSE OF CARDS, because Netflix keeps that information as close to its corporate vest as Francis Underwood keeps his doublecrossing strategies, but we know that Netflix is pleased with the result, because the streaming service/network has renewed the series for a Season 3 before the second […]

> This weekend is all about the holdovers.  It looks like Dolphin Tale and Moneyball will lead the way this weekend, followed closely by The Lion King in 3D.  Courageous and 50/50 look like they will be the strongest of the four openers, while the poorly reviewed Dream House and What’s Your Number? trail.  Business […]

  The BILLBOARD MUSIC AWARDS and THE AMAZING RACE were the latest TV staples to plunge. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

        NETWORK FINALS:  60 MINUTES gained 0.2 in final numbers, while ABC’s PREP & LANDING reruns were up 0.1.  In addition, the NCIS: LA rerun that barely counted as primetime with a 10:57PM start time had a 0.4 rating.  Football adjustments at FOX dropped the 7PM ICE AGE special rerun by 0.5.  […]

> FRINGE leans way out over the edge of the cliff. FOX:  FRINGE is one of the few shows on television that could claim with a straight face that its audience overlaps with The Hunger Games so strongly that the ratings might actually have been affected by that movie’s opening night.  Plus last night was […]