Now that Thursdays are crammed with scripted hours, perhaps it’s not a surprise that the night’s veteran reality show topped them all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

  Last week, the glamorous part of the network “Upfronts” took place, largely for viewer and media purposes:  hordes of new shows were announced, stars were trotted out, executives madly spun this past season’s numbers so that every decline looked like a triumph, gala parties were held.  This week, however, the real Upfronts kick into […]

  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) took in another $5.1M on Thursday, down a fairly standard 37% from its Wednesday opening (This Is the End dropped 43% on its first Thursday, while We’re the Millers fell 31%).  With $13.2M in the bank, he studio is predicting $30M over the Fri-Sun weekend, although $25-27M may […]

  THE X-FILES gave FOX a Monday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  Although THE X-FILES lost […]

        NETWORK FINALS:  MASTERCHEF gained 0.1 in final numbers, and the reruns of SEAL TEAM and CELEBRITY FAMILY FEUD lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1’s BASKETBALL WIVES led Wednesday cable, up a tick to 0.45, with BLACK INK CREW at […]

        NETWORK FINALS:  The BLUE BLOODS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were on top of Friday cable at 0.66/0.40.  We’s LOVE AFTER LOCKUP ticked up to 0.29.  Food Network’s DINERS, DRIVE-INS & DIVES […]

  OPENINGS:  Saturday wasn’t pretty for ABOUT LAST NIGHT (Screen Gems/Sony), which tumbled 38% on the day after Valentine’s Day to $8.1M, and is now projecting $27M for the 3-day weekend ($30M or so with the holiday Monday).  That’s still a strong opening for a moderately-budgeted movie, and while About won’t get anywhere near Ride […]

        NETWORK FINALS:  THE BIG BANG THEORY gained 0.1 in final numbers, while I FEEL BAD and MOM lost the same.  In addition, THURSDAY NIGHT FOOTBALL adjusted to 4.7, up 0.4 from last week.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of […]