BROADCAST FINALS ABC:  The network’s afternoon coverage of the PRO BOWL was at 0.89 (simulcast with ESPN).  Reruns at 0.51/0.44/0.23/0.19. CBS:  After 60 MINUTES at 0.55, the GRAMMY AWARDS were at 2.88, significantly above last year’s 2.24/1.97. NBC:  Reruns at 0.25/0.20/0.18. FOX:  NASCAR at 0.67. CW:  Reruns at 0.05/0.04/0.05/0.06. TELEMUNDO:  CASA DE FAMOSOS was […]

NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

  ABC’s new entries didn’t have much impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Expectations that this would be a dreadful weekend at the boxoffice are already being proved true.  The “big” opening of the week, THE WORDS (CBS) couldn’t even beat last week’s horror cheapie THE POSSESSION (Lionsgate) on its own opening day.  Words, according to early numbers at Deadline, will only make $1.7M on Friday, for a terrible $5M […]

  OPENINGS:  The box office was boosted in general by Veterans Day, which gave many Americans a 3-day weekend, but ARRIVAL (FilmNation/Sony/Paramount) was still notably impressive with a $24M weekend at a mid-wide 2317 theatres.  Its word of mouth remains to be seen (it dropped 4% on Saturday), but it seems to be in good […]

  THE WHISPERS are getting harder to hear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  The CBS line-up felt the lack of an NCAA lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]