Is OZ THE GREAT AND POWERFUL (Disney) more like Alice in Wonderland or like The Lorax?  We won’t know for another 24 hours or so, and that’s going to be the difference between Oz living up to its potential or not.  According to preliminary numbers at Deadline, Oz had a $23.5M Friday (including Thursday […]

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

  OPENINGS:  OUT OF THE FURNACE (Relativity) will do nothing to change the reputation of the first weekend in December as a terrible time to open a new movie.  Even in a more robust weekend, the grim quasi-art film, quasi-action thriller would have had a hard time (and the presence of Christian Bale didn’t help […]

> Clip shows aren’t what they used to be. FOX:  The network tipped off that it knew its 25TH ANNIVERSARY SPECIAL wouldn’t be much of an event by airing it on the last pre-Sweeps Sunday of the season.  The lazy show (its major event, held until the last 10 minutes:  a reunion of the In […]

No good news for anyone last night. ABC:  It was never clear why ABC renewed BODY OF PROOF, which had marginal ratings last season (reportedly foreign sales played a part, as the network’s in-house studio produces the show), but last night’s season premiere certainly didn’t justify the decision.  Despite very little competition on the other […]

> Jim Field Smith’s comedy BUTTER, which premiered at the Toronto Film Festival, ambitiously makes a play for both the heartwarming indie Little Miss Sunshine audience and the satire-minded Election crowd.  That may be one play too many, but the movie is worth seeing anyway. Jason A Micallef’s first produced script is set in the […]

  A pair of soft summer exits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Wednesday preliminary broadcast ratings: