>In the metered market overnights Monday, NBC won every half hour with the time period premiere of The Voice and the debut of Smash.   The Voice started at 8:00 with a 14 household share (How I Met Your Mother was second with a 10 share) and built to a 15 share at 8:30 (2 Broke […]

  More reruns (not all of them noted on the chart below). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  IMAGINARY MARY’s premiere wasn’t the stuff of fantasy. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), Dolphin Tale (in its second week) moves into the #1 spot.  Look out for a boatload of TV commercials trumpeting this feat to keep the momentum going.  Not far behind is Moneyball, also in its second week, with a slightly higher weekend drop […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  SNITCH (Summit/Lionsgate) held fairly well on Saturday, with a 40% bump, and as a result, the weekend race between it and IDENTITY THIEF (Universal) is currently too close to call, although preliminary numbers at Deadline have Identity Thief pulling out a narrow victory, $13.4M to $13.2M.  That result will likely hold, since those early […]

  Basketball ate soccer. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  FRIDAY STARZ:  The season finale of DA VINCI’S DEMONS didn’t suggest much enthusiasm for Season 2, with a 0.1 rating in the 18-49 demo and less than 400K total viewers on its initial airing.  It didn’t earn a particularly young audience, either, with about 60% of its viewers over 50. SYFY:  CONTINUUM had an […]