DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  The first day of network Upfront presentations features a doubleheader, with NBC followed by FOX.  That means another stack of trailers (unlike NBC, FOX also released the materials for its midseason shows), so let’s take a look.  Reminder:  it’s patently unfair to judge a TV series based on a 3-4 minute trailer, except that […]

  BROADCAST FINALS ABC:  Reruns at 0.35/0.21/0.14. CBS:  Reruns at 0.22/0.21/0.24. NBC:  AMERICA’S GOT TALENT fell a tenth to 0.63, and DANCING WITH MYSELF was down 0.06 to 0.33. FOX:  The MLB ALL-STAR GAME was at 1.55, down 0.29 from last year’s game. CW:  After a rerun SUPERMAN & LOIS at 0.05, TOM SWIFT was […]

        NETWORK FINALS:  The final rating for THE OSCARS was 2.12, down 60% from the 2020 rating and consistent with other recent awards shows.  (A note to those arguing that the content of the show drove viewers to turn it off in progress:  the highest quarter-hour of the telecast was at 2.31 […]

        NETWORK FINALS:  THE WALL and the SNL clip show gained 0.1 in final numbers, while the EMPIRE rerun lost the same.  In addition, note that most of the night’s shows, including THE WALL SURVIVOR, SEAL TEAM and CRIMINAL MINDS, despite being regular original episodes, are being designated as “specials” so keep […]

        NETWORK FINALS:  NCIS: LA gained 0.1 in final numbers.  In addition, SUNDAY NIGHT FOOTBALL adjusted to 5.9, up 0.8 from last week’s game.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS: The midseason finale of AMC’s THE WALKING DEAD unusually dropped from the previous week, down […]

  NETWORK UPDATE:  HAWAII 5-0 gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): 12 MONKEYS got off to an OK 0.43 start for Syfy.  Perhaps understandably for a show based on a 20-year old movie, it skewed quite old, […]

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time supporting important current series in the February ratings sweep: Revenge has been the #1 priority as the network aims to […]