The 36th weekend of 2012 is looking like $50 million for the Top 12 films Friday-Sunday, near recent record lows for box office volume.  Equally weak weekends were last seen in 2003 and 2008.  The Possession is holding on to the top spot this weekend (with less than $10 million for the #1 film, yikes), […]

On Homevideo and VOD:  Still Not Worth Seeing. James L Brooks is legendarily responsible for some of the great comedies and comedy-dramas of his generation, with a record that stretches from “The Mary Tyler Moore Show” to “The Simpsons” on TV, and Terms of Endearmentto Broadcast News in film. Recently, though, he’s stumbled as a […]

  FRIDAY STARZ:  DA VINCI’S DEMONS held steady in Week 3 with 18-49s at 0.2, but it tumbled quite a bit in the older-skewing total viewers metric, falling from 503K viewers to 382K.  (And this, remember, is after Starz swore last week that the only reason the show fell sharply from its premiere–when it had 1M […]

> How long before the Hunger Games sequels start arriving in 3D? THE HUNGER GAMES:  On its current trajectory toward a $350-375M US total, THE HUNGER GAMES (Lionsgate/Summit) will end up among the 15-20th biggest movies of all time, outgrossing all the Twilights and every Harry Potter except Deathly Hallows Part 2.  At $61.1M, it […]

  CBS subsided a bit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The enduring respect and admiration for Get Out, and its own enthusiastic reviews, are pushing Jordan Peele’s US (Blumhouse/Perfect World/Universal) way past expectations.  According to preliminary numbers at Deadline, opening day was $28.6M (including $7.4M from Thursday night), which means that in one day, Us has already earned more than 85% of Get Out‘s […]

Daylight Savings Time arrives. ABC:  The 8PM shows on CBS and FOX were both down with the arrival of Daylight Savings Time, so viewed in that light, ONCE UPON A TIME‘s 2.2, although matching a low and down a heavy 0.7 from the same night last year, doesn’t look quite as bad.  REVENGE was up […]

The holiday box office season is here, a revenue bonanza particularly between December 25 and January 2, when the top 10 films in North America total over $45 million per day on average.  And the top 10 totals often exceed $60 million each day between December 25 and 27.   As a baseline, we look […]