SLEEPY HOLLOW got drowsier. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. FOX:  SLEEPY […]

  Are Americans tired of superhero movies?  There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No.  DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully:  its jokes are aimed at Fox’s […]

    NETWORK FINALS:  MOM gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Two smackdowns topped Thursday cable, but it was USA’s WWE match that prevailed, down a tenth to 0.75 (and followed by a steady 0.39 for COLONY).  Wrestling edged out CNN’s coverage of the PBS DEMOCRATIC DEBATE […]

  The return of ShondaLand didn’t disrupt the other networks very much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK UPDATE:  AMERICAN IDOL gained 0.1 and BLACK-ISH lost 0.1 in final numbers Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night’s actual top-rated original was the primetime part of TNT’s NBA DOUBLEHEADER, 0.74 for Lakers vs. Cleveland, with 0.52 for the later Houston vs. Portland game.  On […]

  Crossover episodes for sweeps are as old as the hills, but they still work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

Weekend #7 of 2016 is looking like $153 million for the top 12 films this weekend (for the three-day Friday-Sunday portion), near the norm for this weekend but below last year’s torrid pace (see comparisons below). Deadpool from Fox should open with $67.0 million Friday-Sunday. The film is on track for around $195 million domestic in its run. Overseas the film could bring […]

    NETWORK UPDATE:  Final numbers were not kind to the night’s bubble shows, as THE MUPPETS, THE GRINDER and IZOMBIE all lost 0.1s they couldn’t spare.  NCIS: NEW ORLEANS was down 0.1 as well. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s THE PEOPLE VS. OJ SIMPSON topped Tuesday cable, but […]