Pretty much a train wreck on network TV last night.  CBS stumbled to a first place victory in the preliminary fast nationals with a 2.7 rating in prime time.  ABC plunged from a 3.3 last week to a 2.6 this week (mainly due to the collapse of Nashville in week two and an okay opening […]

The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

We are estimating Game 1 of the World Series last night (Detroit at San Francisco) will go up from a 3.2 in the fast nationals to around a 3.8 in the official nationals later today.  Although that will be enough to win the night, it will be the second-lowest Game 1 in history (only 2006’s […]

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movie’s audience from Friday’s fan-girls to a horde of couples, and the result was that despite the huge $30.3M opening day, the box office went […]

This weekend is looking like it will be about 12% below the comparable weekend the last few years (about $106 million for the top 12 films).  Wreck-It-Ralph should play well to the family crowd, while Flight will be a moderate success at best, and Man with the Iron Fists is destined for an early exit […]

  It was a good night for comedy. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

ABC turned in a 1.8 rating with adults 18-49 last night, down from the 2.0 last week but still #1 for the night.  Last Man Standing and Malibu Country each posted a 1.6 rating in their second week (down four-tenths of a rating point for Last Man and down a hefty seven tenths for Malibu).  The comedies fell to second place […]

  IN AN INSTANT may not be around that long. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]