It wasn’t much of a curtain call for GLEE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary numbers at Deadline, with $21M compared to $22.8M.  That may mean a $48M opening weekend, below Divergent‘s $54.6M–or even less if, like most […]

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years: the 7:00 pm game on CBS (#8-Cincinnati beating #9-Purdue 66-65 in OT in telecast 7 of the […]

  NETWORK UPDATE:  Final numbers for CBS’s NCAA TOURNAMENT coverage brought the night’s games down to 1.8/1.6.  However, that was still far higher than last year’s adjusted 1.0/1.3.  Elsewhere, the only change was a 0.1 drop for REIGN that brought the show to a less than royal 0.3. Ratings in key demos for the Top […]

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

  March Madness was gratifyingly crazy, on an otherwise dull night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  FOX has asked that the ratings for EMPIRE be counted as two separate hours, and that gives them adjusted numbers of 6.1 for 8-9PM, and 6.9 for 9-10PM, with an astonishing 7.2 for the show’s final 15 minutes.  (The overall 2-hour average is 6.5, up 0.1 from the morning ratings.)  On CW, […]

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the 18-49 sales demographics and right […]