The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday August 9 and Sunday August 10, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   Golf: PGA PGA Championship 3.2 rating CBS 2:00 pm Saturday 3rd Round (+3% from 3.1 […]

>There are a lot of NFL fans out there, but no one will be more depressed to see the season end than NBC.  Last night, NBC pulled a preliminary 10.0 Adult 18-49 rating from 8-11 pm for the Detroit Lions at the New Orleans Saints (the second half of a Wild Card playoff doubleheader).  We […]

        NETWORK FINALS:  Due to NFL Preseason adjustment, the reruns of MASTERCHEF and BEAT SHAZAM went down 0.2 and 0.3, respectively, in final numbers.  In addition, the BLUE BLOODS rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable belonged again to A&E’s […]

  NETWORK UPDATE:  There were 0.1 increases for THE BIG BANG THEORY and the 2 1/2 MEN finale in final numbers.  THE ODD COUPLE stayed where it was, but it was very steady throughout its half-hour (up 0.1 at 8:45PM), which is a promising sign.  In addition, SCANDAL and HOW TO GET AWAY WITH MURDER […]

Weekend #18 of 2014 is looking like a relatively soft $139 million for the top 12 films, 28% below the typical volume for this weekend the past few years ($192 million). Opening at over 4,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The Amazing Spider-Man 2 from Sony should average $21,400 per […]

  BROADCAST FINALS ABC:  THE BACHELOR fell 0.12 to 0.66, and PROMISED LAND was down 0.04 to 0.18. CBS:  BIG BROTHER: CELEBRITY EDITION was at 0.42, down 0.05 from Sunday.  It was sandwiched between reruns at 0.48/0.36 and 0.20. NBC:  The WINTER OLYMPICS were at 1.59, compared to 5.16 for the parallel night in 2018.  […]

  Thanksgiving didn’t solve the NFL’s problems. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> Gary Ross should probably think twice before leaving THE HUNGER GAMES. THE HUNGER GAMES: Because of the Good Friday holiday, Friday numbers were unusually strong this week and Saturday’s will appear unusually weak. That could mean a 3rd weekend of around $33M for Hunger Games (Lionsgate/Summit) (depending on the Easter Sunday drop), which could […]