May 7, 2012


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Written by: Mitch Salem
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Mitch Metcalf will have a full report on boxoffice actuals later today, but the morning’s news is that THE AVENGERS continues to fly high over all expectations.  On the Monday after weekend boxoffice numbers are estimated, studios often find that they had “accidentally” pushed their estimates just enough to get over the closest target number (a record, a particular competitor).  Avengers’ $200.3M estimate seemed ripe for a revised count that started with “199”.  But quite the contrary:  Disney’s amended report has Avengers at an even-more-incredible $207.1M, thanks to a Sunday that was $6.8M higher than the original estimate.

That gives Avengers a $56.9M Sunday, and among the many astonishing things about the movie’s opening weekend, it means that Sunday’s boxoffice was only 18% lower than Saturday’s.  That wasn’t just the best percentage drop (by far) of any of last weekend’s top 10, it’s a better Sunday hold than any of the next dozen biggest opening weekends of all time, except The Dark Knight (-9%) and Harry Potter and the Deathly Hallows Part 2 (-16%).  Although Avengers‘ mid-week business will likely suffer in comparison to midsummer blockbusters because schools are still in session, it suggests a likely strong hold for Weekend 2.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."