July 2, 2012

SHOWBUZZDAILY BOXOFFICE: How High Does Spidey Have To Fly?

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Written by: Mitch Salem
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THE AMAZING SPIDER-MAN will begin spinning its midnight webs in just a few hours, so let’s take a quick look at its competition in the midnight screening record books.

The Sam Raimi 2002-07 Spider-Man trilogy were successful at midnight, but with $8-10M grosses that have long since been passed.

All of the current top 6 midnight grossers have been part of the Harry Potter or Twilight series, with Deathly Hallows Part 2 the leader by far at $43.5M.  Next are Twilights Breaking Dawn Part 1, Eclipse and New Moon at $26.3-$30.3M, followed by Deathly Hallows Part 1 and Half-Blood Prince at $24M and $22.2M, respectively.

2 of this year’s openings are in the 7 and 8 slots:  The Hunger Games with $19.7M and The Avengers with$18.7M.  The list is rounded out by The Dark Knight ($18.5M) and Revenge of the Sith ($16.5M).

Considering that on that list, only Hunger Games isn’t a sequel within an existing franchise, Amazing Spider-Man may not hit the Top 10.  Not all big movies in the fantasy-action genre generate major midnight business:  Men in Black 3 had only a $1.6M opening midnight.  But Sony has been plugging the midnight performances for Spider-Man fairly hard, so a  reasonable goal would be in the $10M area, leading in to a 6-day holiday period that could be a bonanza for the studio.

Watch for SHOWBUZZDAILY’s review of THE AMAZING SPIDER-MAN later tonight, and stay with us all through the holiday for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."