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Marvel spent a great deal of time and effort setting the stage for its full-house-of-heroes extravaganza
THE AVENGERS, and it’s all paying off. The movie opened in 39 international territories this past week (some on Wednesday, some on Friday), covering 70% of the globe other than the US, and has already grossed a gigantic $178.4M. That doesn’t even include Russia and China, huge action-movie territories that won’t join the fun until next weekend, or Japan, where
Avengers doesn’t open until August.
Preliminary projections for next weekend’s Avengers‘ US opening are upwards of $150M (look for Mitch Metcalf’s projections later this week), and with Russia and China also added to the mix, Avengers could be over $500M in worldwide boxoffice by this time next week. That’ll help Disney (now the corporate parent of Marvel, and sub rosa distributor of the movie) soothe its John Carter woes.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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