March 18, 2012



Saturday was a little weaker than expected, according to preliminary boxoffice figures reported by Deadline, resulting in some shortfalls compared to initial weekend estimates.  21 JUMP STREET (Sony) had a small Saturday decline of about 5%, which should get it to around $34M for the weekend.  The novelty of Will Ferrell speaking Spanish in CASA DI MI PADRE (Pantelion/Lionsgate) was shorter-lived, and the picture is headed for a 10% Saturday drop and a $1.9M weekend total.

If the numbers hold, the most surprising result will be a relatively small (for a family movie) Saturday bump of only 25-30% for THE LORAX (Universal), which would give it $21-22M for the weekend, still good enough for 2d place but several million lower than the initial weekend estimate.  JOHN CARTER (Disney) is headed for the expected 55% drop to $13M, with A THOUSAND WORDS (Paramount) holding better but at only $3.5M for the weekend, while the bottom dropped out of SILENT HOUSE (Open Road), with as much as a 70% drop from last week.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."