June 23, 2012


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Written by: Mitch Salem
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The numbers at Deadline are very preliminary, but it’s clear there will be no surprises at the boxoffice this weekend.  Pixar/Disney’s BRAVE has expertly shot arrows into the backs of everything else in the market, and will tower over the weekend.  Reports are that the film made $25M on Friday, on par with Cars 2‘s $25.7 opening day, which led to a $66M weekend.  Brave, not being a sequel and thus less front-loaded, could have a better multiple, more like Up, which had a $21.5M opening day and a $68.1M weekend.  If Brave has that kind of trajectory, it could get into the high $70Ms by the end of the weekend, which would make it Pixar’s highest non-sequel opening, above Finding Nemo and The Incredibles, both a bit above $70M.

Brave certainly doesn’t have to worry about any challenge from ABRAHAM LINCOLN:  VAMPIRE HUNTER (20th).  As expected, that weird mash-up of horror movie and American history tanked, with a reported $6.5M Friday that could mean a lousy $16M weekend, only slightly better than last week’s flops Rock of Ages and That’s My Boy.

In a more limited 1600 theatre opening, the offbeat rom-com SEEKING A FRIEND FOR THE END OF THE WORLD (Focus/Universal) barely registered with a $1.2M Friday that might get it to $4M or so for the weekend, only about $2500 per theatre.

Check Out Mitch Metcalf’s Weekend Boxoffice Predictions, and Stay with SHOWBUZZDAILY all weekend for the latest boxoffice updates and analysis!

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."