July 15, 2012



ICE AGE:  CONTINENTAL DRIFT (20th) continued with its underwhelming opening on Saturday, according to preliminary numbers at Deadline.   The 4th in the animated series had no Saturday matinee bump, holding at $16.5M for a 2d consecutive day (the previous Friday openings in the series had gone up 43% and 28% on their 2d days), on its way to around a $45M opening weekend.  That’s only about 2/3 of Ice Age 2‘s start, and barely above the Friday-Saturday-Sunday of Ice Age 3, which had opened on the preceding Wednesday.

With no new adult product in the market, the weekend falls for holdovers were fairly soft, around 45%.  That was the decline for THE AMAZING SPIDER-MAN (Sony), down to $35M, and SAVAGES (Universal) held even better, down just 42% to $9M.  Only MADAGASCAR 3 (DreamWorks Animation/Paramount), directly in Ice Age 4‘s line of fire, fell more than 50%.  The best hold belonged to MOONRISE KINGDOM (Focus/Universal), down only around 25% from last weekend.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."