May 20, 2012


More articles by »
Written by: Mitch Salem
Tags: , , , , , , ,


The news didn’t get any better for BATTLESHIP (Universal) on Saturday.  According to preliminary numbers at Deadline, the aquatic disaster couldn’t even manage a 10% increase on its 2d day of release (in comparison, John Carter had a 25% bump on its first Saturday), and is headed for a horrible $25M opening weekend, $5M less than Carter‘s.  The movie has no chance of recouping its $375M+ cost (including marketing), and now the only question is how much it’s going to lose.  (The answer:  a lot.)

Neither of the other newcomers were any more successful.  Sacha Baron Cohen’s THE DICTATOR (Paramount) is heading for a $17M weekend, $23M since its Wednesday opening, and it’ll be lucky to earn as much as the $60M that Cohen’s disappointing (and less expensive) Bruno grossed.  That’s better, though, than WHAT TO EXPECT WHEN YOU’RE EXPECTING (Lionsgate), on its way to a starved $10M opening weekend that likely represents a complete loss.

With DARK SHADOWS (Warners) falling a steep 58% in its 2d weekend to $12.5M, this early summer season is quickly turning into THE AVENGERS (Disney)… and everything else.  Avengers will win its 3rd consecutive weekend without breaking a sweat, the 2d biggest Weekend 3 of all time (the highest non-holiday) with a likely $58M and a $450M total that’s nowhere near done.  Add that to its gargantuan overseas gross, and the picture is over $1.1 billion worldwide, in the top half-dozen grossers of all time and probably headed for #3, behind only Avatar and Titanic.

About the only good news for any movie not called Avengers was a very successful expansion for THE BEST EXOTIC MARIGOLD HOTEL (Fox Searchlight), now in 354 theatres and humming along with over $8M earned so far.

Stay With SHOWBUZZDAILY All Weekend for Updated Boxoffice and Analysis!

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."