July 15, 2012



Everyone enjoys a quiet weekend before the Bat-attack begins at 12:01AM Thursday night.

OPENINGS:  The important number for ICE AGE:  CONTINENTAL DRIFT (20th) isn’t the $46M US opening (the lowest of the franchise), but the $95.2M earned overseas, giving it a total of $339.2M internationally since the movie started opening in foreign territories more than 3 weeks ago.  It’s still in only 64 markets, meaning it’ll certainly surpass Ice Age 2‘s $460M international total before it’s done, and could even reach the huge $690M for Ice Age 3.  Scrat’s going to be chasing that acorn for a long time to come.

HOLDOVERS:  With no serious new competition, THE AMAZING SPIDER-MAN (Sony) had a strong hold, dropping only 44%.  It also made an additional $66.6M in 87 international territories, for an overseas total of $320.4M.  It may not quite get to the $800M worldwide that Sony is apparently counting on, but should hit $700M+, more than enough to keep the franchise rolling (and more profitable than the studio’s MEN IN BLACK 3, which cost more and will end up with a worldwide total around $600M).  The range of US weekend declines for most titles in the market was 42-47%, but TED (Universal) outperformed the pack with a terrific 31% fall in its 3d  weekend.  The only outlier was MADAGSCAR 3 (DreamWorks Animation/Paramount), which lost screens and kids to Ice Age and fell 54%.

LIMITED RELEASES:  MOONRISE KINGDOM (Focus/Universal) and TO ROME WITH LOVE (Sony Classics) held on to the art-house crowd with drops of only 18-19%.  Moonrise, with a head start and higher per-theatre gross, is ahead with a $32.7M total that should get above $40M as the summer goes on, while Rome, with $8.7M to date, kept the bulk of its boxoffice while losing 10% of its theatres.  Rome, while no Midnight In Paris-like phenomenon, should be Woody Allen’s 4th or 5th biggest success of his past dozen movies.  BEASTS OF THE SOUTHERN WILD (Fox Searchlight) expanded to 81 theatres with a solid $9500 per-theatre average.  SAFETY NOT GUARANTEED (FilmDistrict) tried expanding to 173 theatres, but had only an $1800 average.  Sarah Polley’s lovely TAKE THIS WALTZ (IFC), with Michelle Williams and Seth Rogen, barely dropped at all in 47 theatres, with a decent $3200 average.  Most impressive of the new arrivals was FAREWELL MY QUEEN (Cohen Media), with an $18K average in 4 theatres.  EASY MONEY (Weinstein) was somewhat behind with a $12K average at 2.  TRISHNA (IFC), despite mixed reviews, had a $10K average at 3.  The acclaimed documentary THE IMPOSTER (IM) made $20.6K at 1 NY theatre.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."