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        NETWORK FINALS:  In the kind of blanket adjustment that sometimes means a sports preemption, all of ABC’s shows except THE LAST DEFENSE lost 0.1 in final numbers.  In addition, AMERICA’S GOT TALENT gained 0.1.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led […]

        NETWORK FINALS:  The WINTER OLYMPICS didn’t change in final Wednesday ratings.  Elsewhere, the reruns of THE GOLDBERGS and AMERICAN HOUSEWIFE both lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s WINTER OLYMPICS coverage peaked with its late-night telecast at 0.97, which […]

> Basketball. CBS:  On a night when the other networks mostly didn’t choose to compete, some enormous upsets in the NCAA TOURNAMENT gave CBS a slam-dunk victory for the night with a (preliminary) 2.2, way higher than last year’s Day 2. CW:  NIKITA returned to the schedule after several weeks of reruns (that show has […]

  NETWORK UPDATE:  EXTANT lost its slight gain from this morning, down 0.1 in final numbers, and TAXI BROOKLYN fell by 0.1 as well. Below are ratings in key demos for the Top 25 original cable telecasts of the day, along with a few lower-rated shows of interest.  If there are any series you’d like […]

        NETWORK FINALS:  FOX’s NFL PLAYOFFS game adjusted to 10.5.  In addition, BOB’S BURGERS adjusted to 2.1 and BLESS THE HARTS to 1.0.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s THE OUTSIDER premiered at an OK 0.18/0.15.  By comparison, WATCHMEN launched at 0.25. Starz’s […]

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. For CBS, its 2.63 adult 18-49 rating for the season to date falls all the way down to a […]

  Small changes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]