BROADCAST FINALS:  NBC’s US OPEN coverage was at 0.65.  FOX’s MLB game was at 0.19.  On CW, MASTERS OF ILLUSION dropped 0.02 to 0.02, and TOTALLY WEIRD & FUNNY was at 0.02/0.02 compared to last week’s 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, COLLEGE WORLD SERIES coverage was […]

  The NFL PRESEASON took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.8 in finals.  Local preemptions may have hit NBC, as the rerun of SUPERSTORE and DATELINE both fell 0.2, and the SNL rerun was down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Two pieces of diametrically opposed counterprogramming did just fine against last night’s WINTER OLYMPICS Closing Ceremony. THE WALKING DEAD easily beat the Olympics in 18-49s for the 3rd week in a row with a 6.6 rating, down 0.2 from last week.  It also had 13.1M total viewers (down 200K from last week).  That doubled […]

  NETWORK UPDATE:  With football adjusted out, THE VOICE and STATE OF AFFAIRS each lost 0.1 in final numbers.  That pushed STATE to a new low 1.5, and ominously, it was at 1.3 by its last 15 minutes.  Football also resulted in THE GREAT CHRISTMAS LIGHT FIGHT and the CASTLE rerun on ABC losing 0.1 […]

  The night was a bout between basketball and soaps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart       NOTE:  At this time, we have no Saturday cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  ESPN had all of the Top 12 slots on […]