Some of last week’s dropping shows bounced back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  As expected, NBC’s preliminary ratings were quite different after adjustment for the NASCAR overrun.  That scored 1.1, and then SUNDAY NIGHT WITH MEGYN KELLY was at 0.5 (still up 0.1 from last week, probably because of the 9PM airtime), as was the SPARTAN finale.           […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Fridays remain nearly barren of original programming. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  NETWORK UPDATE:  ONCE UPON A TIME and THE GOOD WIFE each gained 0.1 in final numbers.  The latter tied GOOD WIFE with MADAM SECRETARY at 1.5, and gave GOOD WIFE a convincing win over REVENGE when they went head-to-head at 10PM (not that it’s hard to have a convincing win over REVENGE).  60 MINUTES […]

  A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

FOX ruled summer Wednesday yet again last night with a 2.4 preliminary Adults 18-49 rating for So You Think You Can Dance from 8-10 pm (down from a 2.7 last week and a 2.8 on the same night last year). It wasn’t like there was any competition on the other networks.  CBS finished a very weak second with a 1.1 […]

  ABC has had no success at all in the Thursday 8PM slot for years, which is doubly frustrating now that 9PM and 10PM are humming along beautifully with the Grey’s Anatomy/Scandal duo.  The network is trying something familiar and yet new next season:  the spin-off ONCE UPON A TIME IN WONDERLAND, which in theory […]