Not really a sunny day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

> Our thoughts on the movie Golden Globe nominations are here.  Meanwhile, in television: BREAKING BAD:  LOSER – Really, one should say Golden Globes Credibility:  Loser, because when you fail to even nominate the best season of one of the best shows of the decade, that’s what you lose.  And if not nominating the series […]

        NETWORK FINALS:  CELEBRITY WATCH PARTY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE topped Thursday cable, steady at 0.47, and RIDICULOUSNESS was at 0.15.  Bravo’s REAL HOUSEWIVES OF NYC jumped 0.09 to 0.45, and TOP CHEF was […]

  BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  There were no changes from the preliminary morning ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that at this time, we have no Thursday cable ratings below the Top 150. TNT’s NBA doubleheader was at 0.62 (Houston vs. Oklahoma City)/0.38 (Boston […]

> Sweeps! FOX:  AMERICAN IDOL was steady with last Thursday at 5.4, which meant it was again down around 30% from last year and again saw its first half-hour lose to CBS’s Big Bang Theory.  THE FINDER, airing against original episodes on every network this week, lost most of last week’s gains and fell to […]

>The place where the scheduling team meets is usually an executive conference room in the network’s NY headquarters.  If you’ve ever seen a movie about network TV, you’ll know the magnetic board on which  strips bearing show titles are attached and shuffled around the walls, but actually these days this process, like everything else, has […]