The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]

  BROADCAST FINALS ABC:  The night started with a KARDASHIANS special tied in to the upcoming (Disney-owned) Hulu series at 0.46.  The rest of the line-up aired for the first time in 2 weeks, with an out-of-timeslot episode of THE WONDER YEARS up 0.02 to 0.33, HOME ECONOMICS down 0.05 to 0.32, and A MILLION […]

The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 […]

  An off-night BACHELORETTE wasn’t great for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Despite a bit of last-minute disruption from the new Royal Baby, the night still belonged to Under the Dome. CBS:  UNDER THE DOME ticked up slightly.  Dome‘s adult 18-49 rating episode track so far: 3.3…2.9…2.7…2.7… preliminary 2.8.  Prior to that, 2 BROKE GIRLS and MIKE & MOLLY reruns tied for the non-Dome night’s lead with 1.2s. NBC:  […]

  NETWORK UPDATE:  NBC’s NFL WILD CARD GAME adjusted up in final numbers to 8.8. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s first-ever NFL WILD CARD GAME on Saturday afternoon swamped the rest of cable at 6.95, and the network also had […]

  NETWORK UPDATE:  Before the STATE OF THE UNION ADDRESS took over, MASTERCHEF JR and THE FLASH each gained 0.1 in the 8PM hour, while PARKS AND RECREATION declined by the same amount (but held its preliminary rating in the 2d half-hour).  Ratings in key demos for the Top 25 original cable telecasts (plus a […]

The AUDIENCE MAP series continues with a look at the detailed demographics for The CW’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from […]