September 30, 2011

THE BIJOU: Preliminary Boxoffice – 9/30/11

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Written by: Mitch Salem
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The Hollywood Reporter has some very office boxoffice numbers.  These are based on matinee business only, so they can be misleading as to what will happen over the course of Friday, let along the weekend.  But for now, the big news is that COURAGEOUS, a Christian-themed movie produced by Sherwood Baptist Church in Georgia and distributed by a division of Sony, is off to a fast start in only 1100 theatres, and could approach $10M for the weekend if it holds up.  However, films directed at the religious audience are often front-loaded with pre-buy church groups, so that’s not necessarily where the weekend will go.
Even if Courageous does get that high, it probably won’t be enough to get close to the weekend title, with LION KING, MONEYBALL and DOLPHIN TALE all expected to hold well with $12-14M each.  It would, however, put the movie in the thick of the new openings that are in many more theatres, with DREAM HOUSE also expected to do around $10M despite (deservedly) dismal reviews, 50/50 probably a bit less than that, and WHAT’S YOUR NUMBER? in the same neighborhood.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."