AMC: In the single least-surprising development of the season (perhaps the century), THE WALKING DEAD has just been renewed for a 5th season. Slightly more surprisingly, it appears as though Scott M. Gimple, with survival skills his predecessors lacked, will return as showrunner. On Sunday, Walking Dead was down a slight 0.3 airing against the World Series to 6.8–outrating both the Series and Sunday Night Football–and re-airings added an additional 2.0 to that total. TALKING DEAD was down 0.4 to 2.2, a number nonetheless matched by only one non-sports show (Once Upon A Time) in Sunday network primetime.
SHOWTIME: HOMELAND, while creatively far from its peak, rose 0.1 from last week (possibly because of interest raised by that episode’s divisive Big Reveal) to 0.8. MASTERS OF SEX, though, with its best episode yet, only managed a 0.3. It did hold Homeland‘s older audience somewhat better, with 1M total viewers compared to Homeland‘s 2M–and since pay-cable networks don’t rely on advertisers, demos are less important there.
HBO: BOARDWALK EMPIRE held at 0.8 (its total viewership number was down about 10% to 1.9M). EASTBOUND AND DOWN rose 0.1 to 0.4 (and increased in total viewers by 10%). HELLO LADIES was, as usual, below the radar.
LIFETIME: WITCHES OF EAST END rebounded from last week’s low, up 0.1 to 0.7 and also up in total viewers. DROP DEAD DIVA likewise rose 0.1 to 0.6.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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