June 4, 2018



This year’s NBA FINALS continue to score a bit lower than last year’s.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 Jun 03.SUN

ABC:  Game 2 of the NBA FINALS had a preliminary 5.2, down half a point from 2017’s Game 2 preliminary (which adjusted up 1.4 in finals), but up 0.1 from Thursday’s early number.

CBS:  60 MINUTES gained 0.1 to 0.6, and INSTINCT was at 0.5, higher than last week’s back-to-back 0.4/0.3. Reruns at 0.3/0.3 followed.

NBC:  After DATELINE rose 0.3 to 0.5, a corporate pre-sequel tie-in airing of JURASSIC WORLD was at 0.9.

FOX:  Reruns at 0.2-0.4.

AMC gives the event treatment to DIETLAND tonight, including a 2-hour premiere, simulcasts on Sundance and We, and an after-show.  In addition, Freeform’s THE FOSTERS begins its final 3-episode mini-season, setting up the forthcoming spin-off. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Jun 03.SUN

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.