NETWORK FINALS:  As expected, NFL simulcast adjustments lowered ABC’s ratings, THE GREAT CHRISTMAS LIGHT FIGHT by 0.1 and THE GREAT AMERICAN BAKING SHOW by 0.2.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was far above everything else on Monday cable, […]

  The GOLDEN GLOBES held steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Without football or special events, Sunday is a very different place. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

  HEARTBEAT headed for the critical list. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

>ABC won going away last night by being the only network in town with a schedule of original episodes.  CBS stayed in the game because their shows repeat at least decently, while FOX and NBC were basically off the air.  The biggest reversal of fortune last night was NBC, which went from a first-place tie […]

  A definition of pathetic:  the combined rating for the four broadcast networks last night sunk below a 4 rating with adults 18-49, down 33% from the same night last year. CBS:  For what it’s worth, a 1.1 average allowed CBS to claim victory last night.  BIG BROTHER was the highest-rated show of the evening […]

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as Designated Market Areas (DMAs).  Each county in the nation is assigned to a DMA […]