A dip for BIG BROTHER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A new WINTER OLYMPICS low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo.  […]

> It’s not an exaggeration to say that many people probably had to check their cable and satellite listings just to find out where their local PBS station was, once it became clear that the first season of what’s now called Masterpiece Classic’s miniseries DOWNTON ABBEY was not to be missed.  Now, after a year-long […]

No one found a Week 2 bounce. FOX:  The season’s second episode of TOUCH fared even worse than last week’s season premiere, dropping 0.2 to a 0.7 that makes Fringe seem high-rated in comparison.  Touch couldn’t blame its lead-in, as KITCHEN NIGHTMARES edged up to 1.1 at 8PM.  Viewers had better hope Kiefer Sutherland and […]

  SATURDAY BBCAMERICA:  The ORPHAN BLACK season finale didn’t push it anywhere near the ratings big leagues, but at least it rounded up to a 0.2 in 18-49s, and it skewed fairly young, with that demo making up more than half its 375K total viewers.  The finale was up 50% from the week before, however […]

  Viewers weren’t very interested in the history of the Golden Globes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  FOX:  Any hope that ENLISTED could find itself some helpful word-of-mouth faded as its 2d episode fell 0.1 from the premiere to 0.6.  It was again 0.1 below RAISING HOPE, itself down 0.1 to 0.7.  Neither could complain about its 8PM lead-in, since BONES was relatively robust at a steady 1.5. NBC:  DATELINE was even […]