>   See A Word About Busted Pilots We’ve gotten this far without using the word “ghastly” to describe any of the busted pilots from this year’s development season, but that streak is about to end.  HELP WANTED, which was produced by Warner Bros for NBC, is unaccountably bad.  Partly that’s a function of its […]

  A good night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

NBC’s Winter Olympic coverage Tuesday night averaged a 4.8 adult 18-49 rating from 8:00-11:00 pm, below the same night in Vancouver 2010 (5.5 rating) and well below the same night in Turin 2006 (7.5 rating), which was helped by figure skating.  Last night’s events were not exactly marquee: Women’s Giant Slalom, Men’s Halfpipe, Men’s Snowboard Cross, […]

        NETWORK FINALS:  The rerun of MASTERS OF ILLUSION lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports took the lead on Friday cable, with ESPN’s COLLEGE FOOTBALL game on top at 0.61 (Fox Sports 1’s game was at 0.26), and […]

DNC Night 4 ratings below. In the past three election cycles, the audience for the final night of the DNC went up between 4.4 million and 10.6 million viewers 2+ from the prior night across the six major news networks in the 10 pm ET hour. Last night was up a small 325K viewers from […]

  Considering all that was happening on cable last night, it’s not much of a surprise that hardly anyone showed up at the networks. ABC:  The network started the night with a ONCE UPON A TIME rerun, and its dismal 0.6 set the stage for ugly numbers for REVENGE (1.5, barely above the series low) and […]

> The networks (well, most of them) returned from their winter holidays only to find less viewer interest than they may have hoped. CBS:  An easy win for the night with an all-new line-up.  But 2 1/2 MEN, MIKE & MOLLY and HOW I MET YOUR MOTHER were all down from their last original airings, […]

  SUPERGIRL had a smooth flight to its new network. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]