NETWORK FINALS:  The ABC FALL PREVIEW special fell 0.1 in final numbers, and the COLLEGE FOOTBALL game adjusted up 0.1 to 1.3.  On CBS, BIG BROTHER gained 0.1.  FOX’s COLLEGE FOOTBALL game rose 0.1 to 0.8.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  With […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  So much for those “safe” 2d position pilot deals for the cast:  while ABC is, indeed, canceling COUGAR TOWN, the show isn’t going to that badly-titled place in the sky.  Instead, TBS has ordered a 4th season of the show, to go along with its reruns of the existing episodes.  The new season will […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> THE KILLING:  Sundays 9PM on AMC No, really:  who did kill Rosie Larsen? WHERE WE WERE:  Possibly throwing something at the TV set.  It’s not all that unusual for a series finale to leave fans disappointed or frustrated–I say this as someone who will never forgive the responsible parties for the ending of Lost–but […]

  The broadcast networks returned from the holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Monday cable was dominated, as usual, by the unscripted (well, let’s pretend they’re unscripted) WWE WRESTLING on USA and LOVE & HIP-HOP ATLANTA on VH1.  (With VH1 back on DirecTV, Love & Hip-Hop had a big ratings bump from 1.5 to 2.0–it’s also notable for a tremendous 1.1 additional rating in its 10PM reairing, […]

  The networks started their holiday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]