> NEW SHOWS in CAPS.  New Time Periods in Italics. WHAT WE LIKE.  As stated in the network press release about the new 2011/12 schedule, NBC is attempting a nice blend of stability (Tuesday, Sunday, and parts of Wednesday and Thursday) and aggressive risk-taking (Monday, early Wednesday, and Friday).  NBC does not have a lot […]

  Halloween seemed to hurt some networks more than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  As expected, there were multiple news-driven adjustments in final numbers.  On CBS, SURVIVOR gained 0.1 and SEAL TEAM was down the same.  On NBC, the CHICAGO FIRE and CHICAGO PD reruns both lost 0.1.  FOX’s LEGO MASTERS dropped 0.1.         Broadcast Official Nationals Program Ratings Chart […]

  Christmas season has definitely arrived for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

      NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 6.8.  In addition, LEGENDS OF TOMORROW gained 0.1 in final numbers, but SUPERNATURAL, THE GREAT INDOORS and THE GREAT AMERICAN BAKING SHOW fell the same.   Except with respect to some programming on HGTV, Food Network and POP, all cable comparisons are to 2 weeks […]

  Another easy win for SHARK TANK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Over the weekend football continued to dominate the afternoon sports daypart.  On Saturday, college football filled the air, but only one game broke out: Stanford upsetting Oregon in prime time on ABC.  The other big upset (Kansas State at Baylor) aired opposite it on ESPN, but the game never really got off the ground since […]

  BROADCAST FINALS ABC:  Reruns at 0.27/0.20/0.12. CBS:  The network peaked with its afternoon NFL PLAYOFFS game at 10.01.  In primetime, reruns were at 0.75/0.39/0.35. NBC:  Reruns at 0.24/0.22. FOX:  The primetime NFL PLAYOFFS game was at 12.79, and the network used that as a springboard for the premiere of ACCUSED at 2.08. CW:  Reruns […]