>The top two programs on cable this week aired on Sunday against the not-what-it-used-to-be but still very big Academy Awards on ABC.  Most notable was Walking Dead on AMC at 9:00 pm, just when the awards ceremony was getting rolling.  Facing the huge entertainment special, Walking Dead actually was up over last week, from a […]

  BROADCAST FINALS ABC:  The annual run of THE SOUND OF MUSIC was at 0.37, down from last year’s 0.6. CBS:  Compared to November 28, the last time the network didn’t have the late national NFL game, 60 MINUTES was up 0.12 to 0.70.  The original movie CHRISTMAS TAKES FLIGHT was at 0.34, followed by […]

        NETWORK FINALS:  THIS IS US tied a milestone in final numbers, rounding up to a 3.0 18-49 rating (actually it was 2.96, but who’s counting), its first 9PM rating at that level.  In addition, THE MIDDLE gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

  BROADCAST FINALS: ABC:  After a GLOBAL CITIZEN LIVE special at 0.20, it was an evening of season premieres, with CELEBRITY WHEEL OF FORTUNE down 0.76 from its January premiere to 0.40, SUPERMARKET SWEEP at 0.44 compared to its 1.0 premiere in 2020, and THE ROOKIE down 0.13 from its January premiere to 0.36. CBS:  […]

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

  NEXT is what viewers said, too. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  The key word of the night:  Down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

NETWORK UPDATE:  Note that THINK IT UP ran without commercials, and therefore did not receive a final Nielsen ratings on any of its networks.  There were no adjustments from the early numbers. CABLE HIGHLIGHTS:  Lifetime’s BRING IT took the night, down 0.03 to 0.54, and with lead-out ATLANTA PLASTIC also down 0.03 to 0.37.  On […]