The newcomers started OK. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> The sex jokes may have diminished over at Whitney, but they’re in full force on ARE YOU THERE, CHELSEA?.  In the first few minutes of tonight’s season finale, Chelsea (Laura Prepon) told her friends about a trip to Atlantic City:  “I got penetrated by a guy who made salt-water taffy.”  This was followed by […]

  Adele is a hit on TV, too. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> See A Word About Busted Pilots For those who like Six Degrees of Separation-ish linkages:  the protagonist of ABC’s busted pilot GRACE is Michael Grace, an aging, womanizing choreographer who bears some resemblance to Bob Fosse–or at least to Joe Gideon, the center of Fosse’s semiautographical All That Jazz.  The actor playing Grace is […]

Live awards shows have been surging in the DVR age, and last night it happened again. ABC:  The BILLBOARD MUSIC AWARDS blew away the competition with a 3.6 (peaking at 3.9 in the 9-9:30PM half-hour), the show’s highest rating in 10 years and up a huge 1.2 from last year.  Before that, the season finale […]

Something finally goes right for ABC this fall. ABC:  This was what the network had in mind when it announced its Friday schedule.  LAST MAN STANDING debuted to a 1.9, above the mid-1 numbers it was doing on higher-viewing Tuesdays.  It also proved to be an effective lead-in to the launch of MALIBU COUNTRY, which […]

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calculations about just how profitable each individual show and network may be.  We’ll get to the network-by-network calculus tomorrow, but today, […]

  Well, as TONIGHT SHOW transitions go, this one was relatively painless (so far).  NBC announced today what’s been an open secret for weeks:  in Spring 2014 (specific date TBD), after what’s sure to be an extensive promotional launch during the 2014 Winter Olympics, possession of the Tonight Show desk will pass from Jay Leno […]