The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” (the number that watched all or part of the game) set a new record: 164.1 million people 2 years or […]

Fast affiliate-based nationals for Sunday 02.02.2020 will be delayed a few hours. Please check back around 2:30 pm ET / 11:30 am PT. ###

  BROADCAST FINALS ABC:  After a rerun at 0.27, an ABC FALL PREVIEW promo special was at 0.21.  Following more reruns at 0.23/0.15, SPIRIT OF A NATION was at 0.11. CBS:  BIG BROTHER dipped 0.06 to 0.75, and the season finale of THE CHALLENGE was down 0.04 to 0.36. NBC:  PASSWORD was at 0.47, and […]

  BH90210 had another dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Last night’s midseason premiere of THE WALKING DEAD was disappointingly sluggish, uncompelling, and in its ending, downright silly.  None of that mattered at all to its hordes of fans, though.  The show returned with a gigantic 5.7 rating in 18-49s for its 9PM airing alone (against The Grammys, no less), outrating everything on network […]

  Several series returned from their holiday recess. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  CBS will be glad THE DOVEKEEPERS has run out of birds. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]